Jewish heritage tours to Israel
If you search in Google Jewish Heritage Tour, you will have 27,000 results.
What is actually a Jewish heritage tour?
If everyone offers the same product how can I tell them apart?
How to choose?
They all offer a Jewish heritage tour because it is a phrase found on Google.
Sometimes, it is this grandfather who is looking for his grandson’s bar mitzvah. Sometimes the searchers are a couple who wants to connect more with their Jewish identity and sometimes it is a religious family that wants to focus especially on Jewish and non-Christian sites and content.
Since marketers of tourism companies have identified demand for this product everyone and I mean everyone is offering it. Large companies or private guides, secular or religious Even Arab tour guides will gladly offer you a Jewish tour … or Christian or anything else you desire.
The tourism market in the country is saturated. This means that tour companies and tour guides are looking for customers all the time. We are looking for what potential customers are looking for, doing market surveys, consulting with Google and marketing experts. The goal is to appeal to any potential customer who comes to Israel.
Most of the tourists come to Israel from Christian countries, so most of the guides guide Christians and tell Christian stories. However, there is also a segment of Jewish tourism, some of which are traditional or Orthodox.
The marketing experts recognized that the Jewish Heritage Tour is compatible with the search for the traditional Jewish or Orthodox tourist, and therefore recommended that everyone add such a tour.
So if everyone offers it what difference?
The difference is what else the company offers. If on the main page of the tourism company you will see a picture of the Church of the Holy Sepulcher, the views of the Dead Sea and the Western Wall, it is clear that the company will do everything and specialize in nothing.
After you have reached the Jewish Heritage tour, you may wish to visit the other content of the offering company. If most of the company’s advertising is intended for the Christian customer, that’s what they know to do best.
According to segmentation by the Ministry of Tourism, most tourism in Israel is Christian. Usually whoever guides your tour at best will know not to take you to the churches If it’s a Jewish Heritage tour. But since the majority of the Israeli population defines itself as secular in practice, the living connection to Jewish tradition is sparse at most.
Of course, every guide and every company will tell you that they certainly know how to do Ja ewish heritage tour. And it is even insulting that they are asked if they know the Jewish tradition, what are they not Jewish enough? What did they not do circumcision and Bar Mitzvah?
And since it is not pleasant to ask, I advise you not to ask. Just browse the site. And almost everything will be revealed to you.
Everyone is an expert on what he is.
When we advertise ourselves we put on the front page what we do best and most. Go to the tour guide or tourism company page and see if the content you want and the shape you want are in the center or side of their web site.
See whether the guide or company introduces itself as a specific expert to the content you are looking for or that it presents itself as an expert on everything.
Try to see if there is a video on the site or a few of them so you can see if it is the guide that suits you.
In short, check that the guide you take to guide you Jewish heritage tour really lives the Jewish heritage.
